Internal Marketing or Direct to Consumer?
Peter Drucker, one of the greatest business minds of the last 100 years once said, “The best way to predict the future is to create…
Category: Management Advice
Don’t Make Your Practice Like Coca Cola!!!
The other day there was some discussion on the Facebook group about co-branding your practice with a major orthodontic company. In case you don’t know what…
What’s your time worth?
Read the title and quickly answer the question. What is your time worth? What? You don’t know? You better figure it out. NOW! Yesterday there…
You MUST Let That Employee Go
According to a 2011 survey in the Huffington Post, nearly half of business owners believe that one of their employees should be fired “right now.” Dentists…
Not All Patients Are Created Equal
Last night, I held the first virtual book club I’ve ever been a part of. Me and 23 of my close friends from the Orthopreneurs…
Think Abundance…and Grow!!!
Every day, we’re faced with decisions about what to do with our businesses. Do we hire more team members to help with what feels like…
Emotions and Practice
I had a post yesterday in the Orthopreneurs Facebook group that involved a local GP who wanted to convert one of the referred new patients…